Digital Cinema Initiatives
DIGITAL CINEMA INITIATIVES (DCI) ANNOUNCES FINAL OVERALL SYSTEM
REQUIREMENTS AND SPECIFICATIONS FOR DIGITAL CINEMA
Agreement Gives Manufacturers of Digital Projectors and Theater Equipment One
Universal Standard in Creating the Next Generation of Cinemas
(Hollywood, CA - July 27, 2005) Digital Cinema Initiatives, LLC (DCI) has completed the final
overall system requirements and specifications to help theatrical projector and equipment
manufacturers create uniform and compatible digital cinema equipment throughout the United
States, it was announced today by Walt Ordway, Chief Technology Officer, Digital Cinema
"After three years of careful planning, discussion and reaching out to all the various
constituencies who make up our industry, DCI member studios are pleased to have reached
unanimous agreement on the necessary overall system requirements and specifications for digital
cinema," said Ordway. "We now have a unified specification that will allow manufacturers to
create products that will be employable at movie theatres throughout the country and, it is hoped,
throughout the world. In fact, the specification is being translated for international markets."
"These specifications should provide a common ground to spur innovation and encourage many
more players who were previously resistant to invest capital in technology that may or may not
have been viable," said Ordway. "And as the market gets more competitive, the price of the
equipment and its installation - previously thought to be a major barrier to digital cinema - will
become increasingly affordable, to the point where that stumbling block should no longer be of
DCI member studios and industry leaders hailed this long-awaited development, which will be
applicable to both 2K and 4K resolutions.
"Twentieth Century Fox will release all of its theatrical feature film digital content in full
compliance with the DCI specification," Bruce Snyder, President Domestic Distribution, and
Paul Hanneman, Executive Vice President Sales and Strategic Planning Twentieth Century Fox
International, said in a joint statement. "For the industry to flourish and to provide a smooth
transition to an all digital future, it is essential there be one digital distribution and exhibition
format. That format is the DCI specification."
"With this essential specification now in place, Warner Bros. now plans that by the end of 2005
we will be releasing our movies in two formats: 35mm film and DCI digital cinema," said Dan
Fellman, President, Domestic Distribution, Warner Bros. Pictures. "Having the DCI spec in
place is a big step forward in the global distribution of digital films. We look to this standard to
be used in our International releases," said Veronika Kwan-Rubinek, President, Distribution,
Warner Bros. Pictures International.
"Sony Pictures completely supports the work done by DCI on the digital cinema technical
specifications. We look forward to releasing our feature films digitally to cinemas deploying
digital cinema systems compliant with the DCI specifications worldwide," said Jeff Blake, Vice
Chairman, Sony Pictures Entertainment and President, Columbia TriStar Motion Picture Group,
Worldwide Marketing and Distribution.
"The DCI specification represents the right level of quality to ensure that the digital cinema
experience remains the ideal way for moviegoers to enjoy films well into the future. We look
forward to delivering our films into the DCI digital cinemas in the US and around the world,"
said Chuck Viane, President of Buena Vista Pictures Distribution, and Mark Zoradi, President of
Buena Vista International.
"Paramount embraces the DCI specification for the theatrical exhibition of digital cinema and we
look forward to releasing our films in compliance with this standard of distribution," said Wayne
Lewellen, President, Distribution for Paramount Pictures. "Exhibition and, most importantly, the
movie-going audience are greatly benefited by the work done by DCI and its resulting
"Universal Pictures is pleased that a unified format has come to fruition as this will allow both
moviegoers and studios to enjoy the benefits of the digital cinema experience," added Nikki
Rocco, President, Distribution for Universal Pictures. "DCI has worked tirelessly to create an
approved uniform standard that will provide our industry a level of satisfaction regarding how
films are being shown in the digital format."
John Fithian, President of the National Organization of Theater Owners (NATO), stated, "This
spec, created over the past three years by DCI with input from exhibitors and vendors, is an
important step toward making digital cinema a reality. With this piece now in place, we look
forward to working with all the involved parties to achieve our mutual goal - bringing the best
possible moviegoing experience to the consumer."
"The ASC is proud to have collaborated with DCI during the development of a final
specification for digital cinema," said Richard Crudo, President of The American Society of
Cinematographers. "With the future hard upon us, part of that effort involved creation of the
StEM (Standard Evaluation Material) film. Besides marking a great milestone in our traditional
role as 'guardians of the image,' it also recalled one of the main reasons that led to the start of our
organization in 1919. And though the industry may not yet realize what debt they owe this
achievement, its significance will be plain to anyone who views a motion picture for many, many
years to come."
"This is an important milestone in the advancement of the theatrical motion picture," commented
Frank Pierson, Academy of Motion Picture Arts and Sciences president. "In its first hundred
years our art form made a forceful universal impression, at least partly because worldwide
standards for projecting film were adopted early on. The next hundred years are likely to be
similarly affected by DCI's work in defining how digital motion pictures will be presented to
Said Jim Cameron and Jon Landau, "All of us at Lightstorm Entertainment are thrilled that DCI
has finalized their digital cinema standards. We believe this now opens the door for the roll out
of digital cinema, which will revolutionize the cinematic experience for moviegoers around the
world. We look forward to presenting our next feature film in 3D Stereo at DCI compliant
George Lucas and Rick McCallum said, "It's a giant leap forward for those of us who create
movies and, perhaps more importantly, for everyone who sees them. We have been advocates of
digital cinema for nearly a decade, and this is a day we have long hoped would come. Digital
cinema will increasingly become the standard and will change the way movies are made, seen
and experienced around the world."
"Standardized digital theater equipment is as significant to motion picture exhibition as DVD
was for the home video industry," said John Lasseter, Executive Vice President, Pixar Animation
Studios. Mr. Lasseter directed Toy Story 2, the first film in motion picture history to be entirely
created, mastered and exhibited digitally. "Even the best film presentation starts to wear out
after a few weeks, but with digital cinema the last screening is as pristine as the first. DCI's new
universal standard will enable audiences to see Pixar's digitally rendered films with the same
consistency of color, detail, and resolution the world over."
"Hallelujah - It's about time!" commented Robert Zemeckis.
"This is a great day for digital cinema with the completion of the DCI Specification. I am
looking forward to releasing my films in a manner that reflects my creative intent," added Robert
Internationally, the announcement was greeted with equal support.
The UK National Film Trust released the following statement: "The completion of the DCI
specification is a major milestone for all digital cinema efforts around the world. The NFT's
Digital Test Bed (UK) supports and will continue playing an active role in the efforts to see the
specification turned into standards that will help make high-end digital cinema a large scale
reality in the UK, Europe and in the rest of the world."
"We congratulate DCI in the completion of the digital cinema specifications. This is a
significant milestone in the digital cinema development worldwide as it brings us a big step
closer to realizing the true benefits of digital cinema. IDA is happy to support DCI's
specifications as Singapore can contribute as the Digital Exchange hub to better manage and
distribute content digitally," said Mr. KHOONG Hock Yun, Assistant Chief Executive, Industry,
Infocomm Development Authority of Singapore (IDA).
International exhibitors also expressed their enthusiasm for this crucial turning point in the
implementation of digital cinema worldwide.
"We acknowledge DCI's tremendous work on gathering inputs from the whole industry and now
releasing its Digital Cinema Technical Specification," said Laura Fumagalli, exhibitor of the
Arcadia Cinema in Milan. "By introducing Digital Cinema equipment compliant to DCI's
Specification, Arcadia continues its commitment to offer Italian patrons the best theatrical movie
"The movie-going experience is a special one, but in order to continue drawing large audiences,
theatres must outpace competing media," said Charles S. Swartz, executive director/CEO of the
Entertainment Technology Center at USC. "DCI's digital cinema specifications not only set the
stage for higher quality theatrical presentation, they also help insure the global nature of cinema
exhibition for films and countries, large and small. The Entertainment Technology Center at
USC is proud to have played a part in DCI's landmark work."
Ordway concluded "We have finally reached a consensus that all of our various constituencies
can not only live with, but should also embrace. Studios, exhibitors, and most important of all,
the audiences who love movies will now be able to enjoy all the benefits and possibilities that
digital cinema offers."
Digital Cinema Initiatives, LLC (DCI) was created in March 2002 and is a joint venture of
Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios.
DCI's primary purpose is to establish and document voluntary specifications for an open
architecture for digital cinema that ensures a uniform and high level of technical performance,
reliability and quality control.
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Digital Cinema Initiatives
Walt Ordway, 323-769-2890
Digital Cinema Initiatives, LLC ( DCI ) is a limited liability company whose members include Disney, Fox, MGM,
Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios. The venture was formed in March
2002. The purpose of DCI is to establish and document specifications for an open architecture for Digital Cinema
components that ensures a uniform and high level of technical performance, reliability and quality control.